Senior Brand and Marketing Manager
Visa sponsorship
Sales & Marketing · Sydney, NSW, Australia · Full-Time · Discussed at interview · Visa: Employer sponsored
A new premium car brand is coming to Australia, and the Sydney team needs a Senior Brand and Marketing Manager. You will help people in Australia understand and trust the brand.
The job covers brand plans, new vehicle launches, digital marketing, retail experiences and customer programs. You will work closely with senior leaders and turn a global brand idea into good local results. It suits an experienced marketer who likes to build things step by step, and who is comfortable moving between planning and doing.
A strong marketing CV shows campaigns, launches and teams. Write the brands you have grown and the agencies you have managed. put your Sydney automotive marketing career into Build AI CV to help you put it together.
Key Responsibilities
- Lead marketing in Australia from plan to delivery, with yearly plans for business results, brand growth and customer acquisition
- Manage launches for new vehicles, model variants and offers, and for the brand itself
- Create connected campaigns that run across retail, experiential, content, CRM, media, social and digital channels
- Change global brand direction into marketing that works for Australians
- Increase brand awareness, consideration and customer demand
- Build customer programs that cover retention, conversion, engagement and acquisition
- Use market research, customer insights and competitor information to guide decisions
- Manage media strategy, channel planning and campaign results, and report to senior leaders
- Work with PR and communications teams to support launches and the brand's reputation
- Plan premium events, partnerships and customer activations
- Create dealer and retail marketing that supports sales and a consistent brand
- Work with sales, product, aftersales, customer experience and network teams
- Manage creative, media, digital and specialist agencies with clear briefs, timelines and expectations
- Manage marketing budgets and share resources wisely
- Look for ways to improve customer engagement, campaign results and return on investment, and build practical processes, frameworks and reports as the marketing team grows
Requirements & Eligibility
- Senior experience across strategic, integrated, product or brand marketing
- A history of successful campaigns across many channels
- Experience in automotive or another premium, luxury or high-consideration consumer category; experience in technology, travel, financial services, premium consumer goods or related industries will also be considered
- Good understanding of the Australian consumer and the competitive marketplace
- Having worked on a new brand, product, market entry or major commercial launch is advantageous
- Strong knowledge of experiential marketing, content, media, CRM, digital marketing and brand development
- Can connect long-term brand strategy with short-term commercial goals, and adapt global or regional marketing strategies for local markets
- Strong financial and commercial understanding, including managing marketing budgets
- Demonstrated ability to manage agencies, suppliers and external partners
- Excellent at communication, presentation and stakeholder management
- Can influence senior stakeholders and work with many functions
- Organised, with strong project management skills
- Comfortable when processes and priorities keep changing in a fast-moving place
- Proactive, commercially minded and highly accountable
- Relevant tertiary qualification in Marketing, Business, Communications or a related field
- Australian work rights or eligibility for employer-sponsored employment
- Ability and willingness to work within the nominated Australian state
Apply: jobs@jobsabroad.vn · WhatsApp
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